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On Monday, Clarian Health — the second largest health organization in Indiana — officially changed its name to Indiana University Health . The name better identifies the health system’s partnership with Indiana University and the IU School of Medicine, one of the nation’s largest medical schools.
Over the last 7-8 years, Clarian Health has quintupled in size and today has a state-wide presence. According to President and CEO Daniel F. Evans :
There’s no doubt that the premier healthcare institutions in the country are closely associated with academic research universities. Clarian has been since its birth but it has not been named appropriately to that relationship and partnership. Since we consider our competition national, we want to play in that arena. In order to do so, we’ve got to be identified in the same breath with the University of Michigan, with the University of Pittsburgh Medical Center, with places like that. Associating more obviously with IU seemed a logical course of action.
A private, non-profit organization, Clarian Health was founded in 1997 when three preeminent, state-of-the-art hospitals — Methodist Hospital, Indiana University Hospital and Riley Hospital for Children — united to operate as a single organization.
Clarian Health has been named among the Best Hospitals in America by U.S. News & World Report for thirteen consecutive years. In 2010-11, Clarian was one of 152 out of 4,852 facilities that ranked in any of sixteen adult specialties and one of 62 that ranked in one or more of ten pediatric specialties .
Clarian Health, now Indiana University Health, owns or is affiliated with more than 20 hospitals and health centers throughout Indiana. The names of all the hospitals in the health system will align with the Indiana University Health name, yet maintain their local identities, including Indiana University Health Bloomington Hospital, Indiana University Health Ball Memorial Hospital and Riley Hospital for Children at Indiana University Health.
The new brand name is a result of insight from thousands of patients and their families, referring physicians and staff members across the state of Indiana, the most significant market and customer research in the organization’s history. The name change will not impact the existing corporate structure of the organization. The new name — Indiana University Health — more clearly defines the health system’s mission and statewide focus to provide a unified standard of preeminent, patient-centered care.
- Indiana University Health Officially Adopts New Name. Indiana University Health. 2011 Jan 24.
- Health Care Re-branding. Studio(i). Inside INdiana Business. 2011 Jan 23.
- Clarian Health – US News Best Hospitals. U.S. News & World Report. Accessed 2011 Jan 24.