Processed Food Makers Cut Corners As Prices Rise

Do you read labels at the supermarket? If you do, you may soon notice changes in the ingredients of some of the foods you buy. Food makers are quietly substituting cheaper ingredients in processed foods to offset the high price of commodities.

The Wall Street Journal took note of this trend last weekend, reporting that Food Makers Scrimp on Ingredients In An Effort to Fatten Their Profits [1]. However, that may be overstating their intentions. With high fuel prices driving up the cost of basic ingredients such as sugar and wheat, food companies are are forced to make a choice: raise prices or cut corners. Because competition in the industry is so strong, raising prices is the last thing food companies want to do. Instead, they look to the quality and quantity of the ingredients they use [2]. For example:

  • Kraft Miracle Whip now contains more water
  • Nestle snack products now contain less milk
  • Sara Lee has switched to cheaper wheat for some breads
  • Mars Inc. is reducing the size of its Funsize candy packs
  • Hamburger Helper products have reduced the number of spice and ingredient pouches
  • Some of Hershey’s chocolates are now being made with vegetable oil instead of cocoa butter

Overweight Kids and TV: An Advertising Epidemic

On Saturday afternoon, September 29th, 2007, the cable television channel Nickelodeon showed nothing for three hours to celebrate “Worldwide Day of Play”, encouraging children to get off the couch and be active. The “Worldwide Day of Play” is part of Nickelodeon’s “Let’s Just Play” campaign, in partner with the Alliance for a Healthier Generation, to encourage kids to participate in active, healthy and playful lifestyles. The goal of the Alliance for a Healthier Generation is to create a new generation of healthy Americans by addressing one of the nation’s leading public health threats — childhood obesity.

So it should be simple, right? Don’t let kids spend so much time in front of the television … get them to be more active and they won’t be overweight. Or is there more to it? Let’s explore some of the science.