App for Physicians Also Popular with Patients

Epocrates is one of the most popular medical apps available for iPhones, iPads, Android, Blackberry, Palm, and Windows Mobile. It’s intended to help physicians access medical information — including drug dosing, reference values for vital statistics, and information about diseases — quickly and efficiently. Because the app market is glutted with medical applications, the value of Epocrates is that it combines the most important functions into a single app.┬áIn a recent press release, the Epocrates compay referred to the app as a “prescription for medical app overload”:

Mobile apps are only as valuable as they are useful. We’ve advanced the user experience of our world-class drug reference app and added a singular channel to discover, store and access reliable tools. Furthermore, this is a fresh foundation for new partner engagements and opportunities to deliver even more value-add resources to our network.

Poll Shows More Consumers Using Social Media for Health Information

A poll conducted by consulting company PricewaterhouseCoopers shows that one-third of Americans use social media, including Facebook and Twitter, to obtain information about health and wellness [1]. Respondents reported using social media resources to self-diagnose, get information about prescription drugs, and check up on doctors’ and hospitals’ reputations.

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