Discovery Setting It’s Sites On Green

Discovery Communications has announced that it plans to start a 24-hour channel focused on eco-friendly living. Riding on the tails of its successful “Planet Earth” series, the company will rebrand its Discovery Home Channel with a name that has yet-to-be selected. The channel, expected to debut in 2008, will be dedicated to the highest quality programming for a green lifestyle and will initially be carried in 50 million homes. The channel will be the centerpiece of a new multimedia content initiative called PlanetGreen [1].