Author disclosure of financial associations with commercial entities that have an interest in the research published in medical journals is common practice. The information provided in the disclosure helps readers assess the degree of commercial influence over the work. Recently, however, differing journal policies have led to unintentional omissions and there have been calls for medical journals to standardize their conflict of interest policies.
Traditional media (i.e. television, print) are the principal sources of science information for the public. This is changing however; adult home broadband users under the age of 30 report that the internet is the most popular source for science news and information . Unfortunately, while the public is consuming science reporting today more than ever before, the media is doing a poorer job covering the field. This is particularly troublesome for genomic medicine and personal genetics, since many physicians who lack training in genomics and genetics frequently get their information from the same mainstream media sources as the public.