A heart attack, or myocardial infarction (MI), occurs when a portion of the heart muscle becomes oxygen-starved due to clogged blood vessels. This can damage or kill the affected portion of muscle. Depending upon the amount of muscle involved, heart attacks range from mild to life-threatening. The best predictor of whether a heart attack sufferer will survive an acute MI is their ability to identify that a heart attack is taking place and get medical help.
Do you respond better to scary messages or those telling you what you’ll gain? This question has concerned health promoters and researchers for many years. A recent study in the UK has shown that the response is related to gender . Men responded better to messages that focus on the negatives or “losses”.