Highlight HEALTH 2.0 Interview: Phil Baumann

October 31, 2010 | by

Phil Baumann is an anomaly; he began his professional career as an accountant, a treasury analyst and an enterprise process designer. After years in the enterprise, he decided to make a difference in healthcare and trained as a registered nurse. Following two years in the ICU, Phil transitioned into the pharmaceutical industry via a clinical research organization (CRO). In his free time, Phil Baumann blogs about how technologies influence us, focusing on healthcare applications of social media. He expounds regularly on his blog (PhilBaumann.com) and on Twitter (@PhilBaumann), discussing how healthcare and other related industries should approach emerging media technologies. Indeed, over the past two years, Phil has averaged over 500 tweets per month on Twitter (top five words: rt, twitter, #hcsm, good, social).

Phil Tweet Cloud
Phil Baumann

Last year, Phil Baumann started CareVocate Strategies, offering organizations personalized, professional and focused strategic guidance on how to understand their relationship with social technologies and communities, and how to best interact with their customers.

In July 2010, Phil started Health Is Social, a website where the healthcare and life sciences learn how to integrate digital and social media into their strategies. I had the opportunity to talk one-on-one with Phil Baumann about CareVocate Strategies, Health Is Social and the future of social media in healthcare. Last month, Phil was also recently invited to be on the Board of Advisors for Mayo Clinic Center for Social Media.

Social Media in Health and Medicine: Medlibs Round 2.7

August 11, 2010 | by

Welcome to Medlib’s Round, edition 2.7, the monthly blog carnival highlighting excellent blog posts in the field of medical information. Just under a year ago, we hosted MedLibs Round 1.8: Finding Credible Health Information Online. For this edition, we wanted to focus on how social media is being used to promote health information online.

Social media in health and medicine
There’s a revolution occurring on the Web: those “authoritative” articles written on traditional, static websites are being replaced with blogs, wikis and online social networks. In the sphere of health, medicine and information technology, this “real-time Web” consists of many who are professionals in the field; their posts are listed below.
In the digital age, these are the characteristics of new media: recent, relevant, reachable and reliable.

Perhaps not surprisingly, the term mobile is being used quite often when discussing social media and health. Indeed, according to a recent Pew Internet report, 59% of adults are now accessing the internet wirelessly using a laptop or cell phone [1].

Keeping with this month’s theme, we’re tweeting and sharing posts using the Twitter hashtags #medinfo and #medlibs. If you like a particular post, share it with your friends and be sure to add both hashtags.